Amazon PPC (Pay-Per-Click) advertising is one of the most powerful ways to increase visibility and sales. However, without a clear strategy, it can quickly become expensive.
Most successful sellers start with three campaign types: automatic, phrase match, and exact match. Automatic campaigns help discover new keywords, while manual campaigns give more control over targeting.
Budget management is crucial. Instead of spreading your budget too thin, focus on high-potential keywords that are most relevant to your product. This improves efficiency and return on investment.
ACoS (Advertising Cost of Sales) is a key metric to monitor. A lower ACoS generally means higher profitability, but acceptable levels vary depending on your margins and business goals.
Negative keywords are an important but often overlooked tool. By preventing your ads from showing for irrelevant searches, you can reduce wasted spend and improve performance.
Regular optimization is necessary. Amazon’s marketplace is constantly changing, so what worked last month may not work today. Review your campaigns frequently and adjust bids accordingly.
Over time, data from PPC can also inform your organic strategy. High-performing paid keywords are often worth integrating more strongly into your listing.