Competitor analysis is one of the most underrated skills in Amazon selling. Understanding what others are doing helps you make smarter decisions and avoid costly mistakes.
Start by identifying your top competitors. These are the brands that consistently rank on the first page for your main keywords. Study their pricing, images, and listing structure.
Sales tracking tools can provide insights into competitor performance. By monitoring estimated sales, you can identify trends and market shifts before they become obvious.
Customer reviews are a goldmine of information. Look for recurring complaints that you can address in your own product. If competitors frequently receive negative feedback about durability, you can highlight your product’s superior quality.
Competitor pricing strategies should also be monitored. Sudden price drops or promotions may indicate increased competition or inventory issues.
Tracking competitors is not about copying them—it’s about learning from their successes and mistakes while building your own unique brand.